MCDecaux, Inc.
YUPO Super-Fast Dry Used for Outdoor Displays Combining Supply Stability and Environmental Consideration
Case Studies
A material choice that ensures reliability even after installation, while also supporting efficient production
MCDecaux,Inc. faced issues in outdoor poster production, including wrinkling caused by temperature and humidity changes and concerns over material supply stability. To address these challenges, YUPO was selected for its stable supply and environmental consideration. Its reliability, backed by proven performance in the field, has contributed to stable production processes.
MCDecaux,Inc. operates advertising poster media displayed in urban and commercial environments, both indoors and outdoors, where temperature and humidity conditions can vary significantly. These posters are required to maintain quality over a defined display period.
Material selection focused on resistance to wrinkling under humidity, along with stable supply and the ability to meet environmental requirements. The ability to handle urgent reprints and ongoing projects, as well as respond to advertisers’ environmental expectations, was essential.
As a polypropylene-based material, YUPO offers resistance to temperature and humidity changes, reducing wrinkling even in outdoor display. Its long track record in applications such as election posters and its stable supply were highly valued for maintaining production schedules. It also provides a clear option for addressing advertisers’ demand for environmentally responsible materials.
Although cost considerations were necessary compared to standard paper, its ability to prevent issues and ensure consistent quality led to its selection.
MCDecaux,Inc. operates advertising poster media displayed in urban and commercial environments, both indoors and outdoors, where temperature and humidity conditions can vary significantly. These posters are required to maintain quality over a defined display period.
Material selection focused on resistance to wrinkling under humidity, along with stable supply and the ability to meet environmental requirements. The ability to handle urgent reprints and ongoing projects, as well as respond to advertisers’ environmental expectations, was essential.
As a polypropylene-based material, YUPO offers resistance to temperature and humidity changes, reducing wrinkling even in outdoor display. Its long track record in applications such as election posters and its stable supply were highly valued for maintaining production schedules. It also provides a clear option for addressing advertisers’ demand for environmentally responsible materials.
Although cost considerations were necessary compared to standard paper, its ability to prevent issues and ensure consistent quality led to its selection.
Customer Feedback
In outdoor displays, we had always been concerned about waviness and wrinkling with paper, but since switching to YUPO, we have had very few concerns about the final finish. Printers are also familiar with handling it, making it easier to share expectations for the final result and ultimately smoothing the workflow. We also feel that being able to propose environmentally responsible materials aligns well with current market needs.
Products Used
YUPO Super-Fast DryProduct Code:FRBW 110 / 130 / 150 / 200 / 250 / 300
FRRG 70
This product is compatible with oil-based offset printing using conventional paper inks.
