YUPO is evolving into
a creative
substrates company
Ahead of all other companies,
YUPO pioneered the development of synthetic paper
that combines the strengths of both paper and film.
In July 2026, we will evolve from a company
that develops and sells synthetic paper into one
that develops and sells creative substrates.
Becoming a partner
in creation
Guided by our core philosophy of
“Value Co-Creator,” we have built a structure
focused on solving customer challenges.
As a close and trusted partner in everyday life,
we will continue to create new value
together with our customers.
CONCEPT
Our journey began in 1969 with the development of a new material,
YUPO synthetic paper, which combines the characteristics of both paper and film.
Since our founding, we have been supported by many customers under our long-standing spirit
of creating new value, and have continued to learn, create, and evolve together.
Looking ahead, we aim to go beyond synthetic paper to become a
creative substrates brand, delivering products, services, and experiences
that excite our customers, society, and ourselves.
Value Co-Creator
We are a manufacturer that creates smiles together.
By working alongside our customers, we continue to
create new value and deliver joy and inspiration to the world.
CORPORATE GOALS
Aiming to become a centennial company, we established a new corporate philosophy,
the “YUPO Centennial Declaration,” to mark our 50th anniversary.
Enhancing Lives for All
Delivering unique value only we can create
Co-creating new value with our customers
Value Co-Creator
- Build trust through integrity
- Think independently, communicate, and take action
- Take on challenges
- Develop individual strengths and work collaboratively
CORPORATE NAME
YUPO Corporation has been renamed:
YUPO Co., Ltd.
Focusing on the YUPO brand,
which reflects the core of our DNA
of creating value from nothing,
we have changed our company name
to YUPO Co., Ltd.
LOGO DESIGN
Toward YUPO,
a creative substrates
brand
The logo design combines organic forms that appear to
ripple outward from a square representing YUPO.
With YUPO at the center, it expresses our commitment
to co-creation and creating new value together—
working hand in hand with our customers and partners.
FUTURE
The future YUPO aims for
Why we are changing
Rather than simply extending from the past,
we chose to change ourselves to respond to
this era of rapid transformation.
As a Value Co-Creator, we will evolve by building
co-creative relationships with partners and customers
to create new value.
How we will change
To ensure consistent communication
both inside and outside the company,
we have renewed our corporate design.
Through sharing manufacturing know-how,
reviewing product policies, and strengthening
internal structures that respond to customer
needs, we aim to further build trust in YUPO.
TOP MESSAGE
Toward a presence
that excites our customers,
society, and ourselves
From our founding, guided by the spirit of “creating new value,”
we have been supported by many customers
and have learned, created, and evolved together.
Looking ahead, as we aim to become
a creative substrates brand, we will continue to create new products,
services, and experiences to become a presence
that even further excites our customers, society, and ourselves.
