YUPO Matte QJJ400 Used for Durable, Portable Card Supplements with a Premium Feel for Muuk Publications

TAKARAJIMASHA,Inc. publishes muuk titles that include cards offering in-store benefits. When selecting materials, durability to withstand repeated handling and portability were key requirements. To address these needs, YUPO was chosen for its lightweight properties, durability, and high-quality feel. The cards fit easily in a wallet without adding bulk and can be used over an extended period, contributing to enhanced user value.
In this case, YUPO was adopted for a card titled the “SPECIAL Passport,” included as a supplement in muuk publications and used to receive benefits at participating stores. As users are expected to carry the card in their wallets and handle it in daily use, durability over repeated handling and long-term portability were essential requirements.
Material selection focused on resistance to damage from repeated use, as well as lightweight and compact characteristics suitable for carrying in a wallet. In addition, a solid, high-quality feel was considered important to enhance the perceived value of the card.
YUPO achieves lightweight properties through its microvoid structure while maintaining strength suitable for repeated use. Compared to conventional films, it also contributes to plastic reduction, and its material feel enhances the overall value of the card, leading to its selection.