ABOUT TRADEMARKS
About YUPO trademarks
YUPO Co., Ltd. considers its trademarks, including "YUPO," to be vital assets that guarantee the quality of our products and services and symbolize the trust placed in our company. We are committed to protecting and enhancing the value and credibility associated with these marks by ensuring the correct usage of our trademarks and product names.
What are trademarks?
Trademarks serve as symbols of a brand and are used to indicate the origin of products or services and distinguish them from those of other companies.
They apply to names, logos, marks, and catchphrases.
Trademarks are vital elements for identifying a brand and function to demonstrate its reliability and quality.
Trademark symbols
The value of a trademark increases through correct and consistent use. Typically, trademark symbols (such as "®" or "™") are used to assert trademark rights.
YUPO trademark display guidelines
As a general rule, YUPO displays trademarks as follows:
Displaying the corporate brand trademark "YUPO"
- Regardless of the medium, we append "®" to the trademark "YUPO" when it appears in a representative position*1.
- *1 Examples of representative positions: Covers or titles
- Within the body of a text, "®" is omitted.
- A trademark attribution statement*2 is placed at the end of the text or at the bottom of the medium.
- *2 Example of a trademark attribution statement:
"YUPO" is a registered trademark of YUPO Co., Ltd. in Japan.
- *2 Example of a trademark attribution statement:
Various YUPO trademarks
We hold numerous trademark rights related to product names and series, including "YUPO." We have also obtained trademark rights for our brand logos and logos based on specific concepts.
YUPO brand logo
This logo places the YUPO name at the center of a square, integrated with an organic, flowing shape that expands outward. This design reflects YUPO's identity as a creative substrate with diverse functions and our commitment to being a high-creativity brand that inspires excitement for our customers, society, and ourselves. The outward-reaching form also embodies our role as a Value Co-Creator. It illustrates our dedication to working hand-in-hand with customers and partners to build new value together.