Sanwa Shurui Co., Ltd.
YUPO Metalized Enhances the Premium Visual Expression of the Iichiko Christmas Station Poster
Case Studies
Soft, Natural Light Brought to Life Through YUPO Metalized
The Iichiko B1 Station Poster Series has continued since 1984.
The Christmas edition released each December is distinguished by its lustrous finish, enhanced by soft, natural light. Within the consistent visual tone cultivated over many years, sophisticated design and printing techniques subtly bring a touch of Christmas elegance to life.
Sanwa Shurui Co., Ltd., headquartered in Usa City, Oita Prefecture, is a beverage manufacturer best known for Iichiko, a premium barley shochu brand. Since its launch in 1979, Iichiko has been enjoyed by generations of consumers as a spirit that naturally complements everyday life. The company's iconic B1 station poster campaign produces thirteen designs annually, consisting of twelve monthly posters and one special Christmas edition. These posters are displayed in more than 500 railway stations throughout Japan, including subway networks, JR lines, private railways, and Shinkansen stations.
An Iichiko bottle quietly appears alongside scenes of nature and everyday life. Accompanying it is poetic copy that gently resonates with viewers. Its understated approach evokes emotion without saying too much, inviting people into the unique world of Iichiko.
For more than four decades, the Iichiko B1 Station Poster Series has helped shape the brand's distinctive identity, resulting in a collection of more than 500 poster artworks.Each year's Christmas poster is designed to capture soft light and natural reflections, making full use of the unique characteristics of YUPO Metalized.
In the 2025 edition, gold typography and the Iichiko bottle emerge subtly from layers of deep green tones and gentle illumination, creating a serene and dignified Christmas atmosphere.
The impressive scale of the B1 format further enhances the poster's presence within station environments.Its unique beauty cannot be fully conveyed through photographs or words alone and is best experienced in person.During the Christmas season, typically from mid-December through around December 20, look for the Iichiko B1 Christmas Station Poster and experience its refined interplay of light, texture, and visual impact firsthand.
The Christmas edition released each December is distinguished by its lustrous finish, enhanced by soft, natural light. Within the consistent visual tone cultivated over many years, sophisticated design and printing techniques subtly bring a touch of Christmas elegance to life.
Sanwa Shurui Co., Ltd., headquartered in Usa City, Oita Prefecture, is a beverage manufacturer best known for Iichiko, a premium barley shochu brand. Since its launch in 1979, Iichiko has been enjoyed by generations of consumers as a spirit that naturally complements everyday life. The company's iconic B1 station poster campaign produces thirteen designs annually, consisting of twelve monthly posters and one special Christmas edition. These posters are displayed in more than 500 railway stations throughout Japan, including subway networks, JR lines, private railways, and Shinkansen stations.
An Iichiko bottle quietly appears alongside scenes of nature and everyday life. Accompanying it is poetic copy that gently resonates with viewers. Its understated approach evokes emotion without saying too much, inviting people into the unique world of Iichiko.
For more than four decades, the Iichiko B1 Station Poster Series has helped shape the brand's distinctive identity, resulting in a collection of more than 500 poster artworks.Each year's Christmas poster is designed to capture soft light and natural reflections, making full use of the unique characteristics of YUPO Metalized.
In the 2025 edition, gold typography and the Iichiko bottle emerge subtly from layers of deep green tones and gentle illumination, creating a serene and dignified Christmas atmosphere.
The impressive scale of the B1 format further enhances the poster's presence within station environments.Its unique beauty cannot be fully conveyed through photographs or words alone and is best experienced in person.During the Christmas season, typically from mid-December through around December 20, look for the Iichiko B1 Christmas Station Poster and experience its refined interplay of light, texture, and visual impact firsthand.
Customer Feedback
For the Christmas posters, special attention is given to how natural light and reflections are expressed.Following a recommendation from the printing company, YUPO Metalized has been used since the early editions of the Christmas poster series.
Through careful print design and production techniques, the posters are created to achieve soft reflections that closely resemble natural light.
The result is a design that remains true to the distinctive world of Iichiko while subtly evoking the atmosphere of the Christmas season.
The posters can also be viewed on the Iichiko Brand Website (in Japanese).
Through careful print design and production techniques, the posters are created to achieve soft reflections that closely resemble natural light.
The result is a design that remains true to the distinctive world of Iichiko while subtly evoking the atmosphere of the Christmas season.
The posters can also be viewed on the Iichiko Brand Website (in Japanese).
Products Used
YUPO MetalizedProduct Code:WMF 120
A product with one side of YUPO processed to have a metallic finish.
