YUPO Fast Dry Used for Gift Cards Combining Environmental Consideration and a Premium Feel

Daimaru Matsuzakaya Department Stores Co., Ltd. faced the challenge of balancing environmental consideration with product quality in gift cards intended for important recipients. To address this, YUPO was selected for its ability to reduce resin usage while providing durability and a premium feel. It has contributed to delivering valuable gift experiences while embodying the company’s commitment to sustainability.
The gift cards in this case are intended for personal use as presents, and there was a need to reflect environmental considerations in the product itself in line with corporate sustainability initiatives.
In selecting materials, priority was placed on reducing plastic usage, ensuring durability for long-term use, and achieving a premium appearance suitable for a gift.
While PET-based cards were initially considered, YUPO was ultimately selected for its ability to reduce resin usage. In addition to its durability, its solid material feel enhances the perceived quality of the card, which led to its adoption.